e-mail Marketing Specialist

Job Title: Email Marketing Specialist

Key Responsibilities:

• Develop and execute strategic email marketing campaigns, including lead nurture, newsletters, events, and re-engagement.
• Segment and manage email lists for targeted and personalized communication.
• Create engaging email content, including persuasive copy and compelling visuals, aligned with brand voice.
• Ensure compliance with GDPR, CAN-SPAM, and other data protection regulations.
• Conduct A/B testing and analyze key performance indicators (KPIs) such as open rates, click-through rates, and conversions to optimize campaigns.
• Collaborate with internal teams and external agencies to produce impactful marketing materials.
• Stay updated on email marketing trends and best practices to drive innovation and continuous improvement.

Key skills & experience: 

- 3 - 4 years of experience in email marketing or a related field.

- Proficiency in email marketing platforms (e.g., Salesforce Marketing Cloud, Marketo, Mailchimp, HubSpot).

- Familiarity with HTML and CSS for email customization 

- Analytical mindset with experience using tools like Google Analytics or Adobe Analytics.

- Strong written and verbal communication English skills.

- Bachelors degree in marketing, communications, or a related field - nice to have

- Experience in financial services or asset management - nice to have

e-mail campaign automation experience - nice to have

We offer: 

• Dynamic career opportunities across a global organization.
• Engagement in sustainability initiatives and community projects.
• Robust employee wellbeing programs and award-winning learning platforms.
• Hybrid working and a diverse, inclusive workplace.
• Full-time employment contract.
• Good atmosphere and team-building approach.
• Benefits: Private Medical Healthcare, Life Insurance, Sport Card, Trainings, co-financed language courses, professional certifications and post-graduate studies, Employee Pension Plan, Lunch Card (450 PLN/month), Cafeteria Platform (myBenefit).